PostHeaderIcon Mobile Promotions Motivate Customers To Respond

Mobile promotions dovetail seamlessly with your company’s marketing objectives. While you want to increase sales and improve your revenue base, there are several ancillary goals you need to meet along the way. For example, you want to improve your brand awareness to consumers; you want to attract consumer data for future CRM efforts; you want to increase customer loyalty and drive traffic – both online and offline. These provide the lever to accomplish each of these goals. And they do so at a cost that fits nearly every marketing budget.

As cell phones, PDAs, and other mobile devices have flourished, they have created a new marketing platform from which you can engage your audience. Below, you will discover how to use mobile promotions, such as ringone promotions, mobile coupons and SMS promotions to capture valuable mindshare within your market. Once you catch the attention of consumers in a way that excites them, motivating them to take action becomes far easier.

Mobile Promotions Leverage Affordable Digital Incentives

Even if your profit margins are healthy, every marketing budget has inherent constraints. It is critical that you offer incentives to your audience that are as affordable as they are engaging.

Mobile promotions are delivered digitally to consumers’ mobile devices. As a result, the cost of delivery is exceptionally low. This is the case whether you are allowing consumers to play instant win games, download songs, enter sweepstakes, or redeem mobile coupons. Because mobile promotions are comparatively inexpensive, you can launch them while continuing to leverage conventional marketing platforms, such as print and DOOH signage.

How Mobile Promotions Motivate Customers To Respond

The right incentives can drive market participation regardless of your product. The key is to offer incentives that your customers find appealing. This is one of the advantages of launching mobile promotions. Consumers can download digital content (e.g. songs, games, images, etc.) instantly to their mobile devices. They can enter sweepstakes and contests for a chance to win alluring prizes.

When you launch mobile promotions to your audience, you are not only offering customers attractive incentives, you are giving them an opportunity to enjoy instant gratification. Those two levers complement each other. In doing so, they trigger a response from your customers.

Mobile Promotions Capture The Mindshare Of Your Audience

If there were no other demands on your customers’ time and attention, motivating them to buy your product would be simple. The reality is that your audience is inundated with a constant torrent of offers and solicitations. Consumers instinctively erect a mental wall that deflects them. That means that there is a high likelihood your market is unaware of your product or uninformed about its benefits. Mobile promotions offer a simple solution.

Free song downloads, instant win games, and mobile coupons can quickly penetrate the mental wall your market has built to block other companies’ offers. These digital incentives tap into your audience’s desire for instant gratification. They are irresistible. They capture mindshare and engage your customers. As a result, your customers become attentive to your message, and far more likely to purchase your product.

Leveraging Mobile Coupons And SMS Promotions

While mobile promotions increase brand awareness, attract customer data, and educate consumers about your product, mobile coupons lift sales and improve customer loyalty. For example, you can use them to reward loyal customers with discounts, thereby driving repeat sales. You can also use them to entice consumers to try a product that you have launched recently. You can leverage these type of mobile promotions to temper the impact of price increases, or to move excess inventory.

Mobile coupons can be delivered to your customers’ PDAs and cell phones through text messages. You can communicate the offer, expiration date, and any other relevant information through short, targeted SMS promotions. Consumers can redeem your coupons online or at the point of sale in-store. Plus, because these mobile promotions use redemption-based incentives, you can easily control the financial risk.

How To Take Advantage Of Mobile Promotions

You have access to a broad menu of engaging and affordable mobile promotions that you can leverage to tap into your market and trigger a response. Ringtone promotions, free music downloads, instant win games, and sweepstakes are attractive to consumers on an instinctive level. They are seductive because they offer instant gratification. As a result, mobile promotions help you capture valuable mindshare, delivering your message to an attentive audience.

By capturing your customers’ attention, you can educate them about your product and its benefits. You can motivate them to purchase, and collect opt-in data for future CRM campaigns. And in the process, you can improve the loyalty they feel toward your company. Mobile promotions can propel your brand ahead of other companies struggling to reach your customers. In today’s competitive environment, that edge can be priceless.


Promotional Currency (PC) is a digital promotions firm that merges digital technology, artist licensing and promotional risk coverage to deliver turnkey, fixed-cost solutions that meet the unique needs and budgets of the brand marketing or b2b marketing client. Among product offered are: unique customer loyalty programs, promotional incentives, online promotions and
mobile promotions.

Article Source:http://www.articlesbase.com/business-articles/mobile-promotions-motivate-customers-to-respond-1461976.html

PostHeaderIcon Perform Due Diligence When Buying a Restaurant

Everybody needs to eat to live, and over time we have turned this requirement into a social activity. Currently, a restaurant is – by far, one of the most popular businesses, and one which could be an even more desirable buying proposition if you happen to have a taste for a specific kind of food!

Conduct due diligence when buying a restaurant business even though your heart, or even your stomach, might tell you that this is the vocation for you. This industry is very competitive and there are many elements you want to consider. Allocate a period of time, experts recommend four weeks, to observe the operation of the business. This should enable you to get a good feel and to smooth out any peaks or troughs before you make your final decision.

You have several key areas to investigate including the premises, the financials, the equipment, lease, the operations and the employees. Do not be afraid to bring in experts, including an accountant experienced in the food business to help you, but as you go through your observation period, use your general business sense and a good portion of common sense to observe how everything works, especially from a client point of view.

For your paper and number crunching chores, expect to review the tax returns, profit and loss statements, cash flow worksheets, inventory records, employee records, equipment agreements, maintenance schedules, all necessary licenses, health inspections certificates and a history and copy of the lease.

When dealing with financials, you must know that the restaurant business has a large quantity of cash sales. Some business owners choose to siphon some of this off and not report it. Over time this is not a good practice as this money could have been used for marketing purposes, and when it comes purchase business assets, it can be very difficult to prove income and therefore worth.

When you are inspecting the property, look at it from an overall perspective as well as in detail. Can it be adequately seen from nearby major roads, is signage appropriate, well-maintained and presentable? Are there any other major competitors and are they overbearing? What is your first impression when arriving in the parking lot? Take a look at external dumpsters and trash removal areas to make sure that these are as well-maintained as possible and are unobtrusive.

Moving inside, what is your first impression of the decor. Is the waiting area pleasant and contributory to the overall ambience? Is there adequate signage for bathrooms, emergency exits? Pay close attention to the bathrooms. They should be in perfect working order, comfortable and impeccably clean and well-maintained. In a restaurant, everything, repeat everything should be clean, presentable and in full working order.

Most of the equipment contained in a restaurant and specifically within its kitchen is subject to certification, inspection and permitting. Check to see that this is all up-to-date and timely. While every element of the equipment should be operated according to the letter of the law, you must also ensure that regular maintenance and cleaning schedules are top-notch. For major items and appliances, see whether contractor warranties are available and can be transferred to you.

Very often a lease can be a potential stumbling block when looking at a restaurant for sale. The landlord will want to ensure that the business is being operated as efficiently as possible and may be wary of transferring or issuing a new lease to someone who does not have much experience. Look for terminology within the lease stating that transfers will “not be unreasonably withheld,” and aim to ensure that you get at least as favorable terms during your tenancy. This would be a good time to assess the overall viability of the environment within which the business operates. If in a strip mall of some kind, are the anchor stores in good shape and do the majority of other businesses also appear sound? You do not want to see an anchor store disappear and the overall visitor level to the area decline.

When you analyze the operations of the business, you want to learn how the current owner operates and whether there are any immediate issues or challenges that you will have to take into account. Look closely at any “special arrangements” or unique selling points that involve a particular individual, a style or presentation of food. You want to be sure that these elements are transferable or will be present when you take over.

A restaurant will likely rise and fall on the strength of its employees. While you can expect a high turnover in any kind of restaurant, if you see some loyal staff and a good “team spirit” this can be a definite plus. Check to see how people are hired, the terms and conditions offered to them and exactly how they are paid.

While you should insist on an observation period, before you are involved in formal discussions with the seller why not kill two birds with one stone and visit the restaurant for a few nice dinners or lunches with other companions? You don’t have to show your hand at this stage and can get a really good feeling by observing how the staff come and go, the operation within the kitchen ideally and in general get an opinion of whether everything is orderly and well-structured during the busiest times.


Richard Parker is the President and founder of the prestigious Diomo Corporation – The Business Buyer Resource Center. His celebrated materials, seminars and consulting have encouraged thousands of aspiring business buyers from around the World to pursue their dream to buy a business. Want to discover more about impressive business buying success strategies that really work, then look no further than=> http://www.diomorestaurant.com

Article Source:http://www.articlesbase.com/business-articles/perform-due-diligence-when-buying-a-restaurant-1462057.html

PostHeaderIcon Marvelous Things You Can Get in India You Can?t Get in China

Following our two articles on the Ten Things in India that You Can?t Get in China and the Ten Things in China that You Can?t Get in India. We now look at the marvelous side of things:

Elephant Traffic Jams
You?re on your way to a meeting, harassed, late, and under pressure. Grabbing a taxi on a hot sweaty day, everything is fine as you cross the big city until? a massive snarl up. It doesn?t go anywhere, and you?re stuck. You have to postpone meeting, knowing you?re hopelessly late. Getting out of the car to have a look at the cause, half a kilometer up the road you sense a commotion, and in the middle of it, a large bull elephant. He?s devouring the contents of a street side sweet shop, with the shop owner, invariably a Muslim, swearing incantations to Muhammad and the hapless elephant driver, the mahout beating his charge with a long stick of sugar cane. The elephant continues to munch his way through entire packs of coconut goodies and sweet syrupy fried doughnuts. Passersby drop in handfuls of rupees to reimburse the shop owner for the spectacle. You don?t get that on Jianguomenwai Avenue.

Alphonso Mangos
Named after Afonso de Albuquerque , this is an exquisite and expensive variety of mango considered the very best in a country with more than 350 different types. Grown mainly around Maharashtra and Southeast Pakistan, this is the veritable ?King of the Mango,? made even more succulent by a season that only lasts for a few weeks each spring. Fragrant, delicious, and highly prized, the Alphonso Mango is a world apart from the grotty, unappetizing specimens served in Hainan and marketed across China. In one of my cookbooks, a recipe for chicken and mango curry exists, dating back to 1890 and the days of the Raj. However, it warns ?Eating Alphonso Mangos in a curry is not the best way to consume these divine fruit. Far better to eat them naked, in the bath, with your lover.?

Sacred Cows
Just outside our office in Bandra, Mumbai is the main Linking Road, which is the equivalent of Shanghai?s Nanjing Xi Lu. Expensive boutiques line the street, fantastic restaurants vie for customers and Armani clad executives pound the pathway en route to a meeting, their iPhones permanently glued to the ear. Busy, bustling Mumbai is the country?s modern commercial core. Yet look out for the cow shit. Sacred cattle wander here just as they do everywhere else in India. A nuisance? Yes. Unhygienic? Probably? Accident prone? Definitely. Walking the city streets taking care not to get cow poop on my black polished Churches somehow is a great leveler ? I too am ultimately one of the great unwashed and if I?m not careful I?ll get shit on me. Killing a cow in India is punishable by two years in prison. Moo on, my dear bovines, moo on.

To read the rest of this article by Chris Devonshire-Ellis, please visit the Asia news site 2point6billion.com.

Chris is the founder of the Dezan Shira & Associates, a foreign direct investment firm which maintains accountants in Hong Kong and many other cities around Asia.

Article Source:http://www.articlesbase.com/business-articles/marvelous-things-you-can-get-in-india-you-cant-get-in-china-1462064.html

PostHeaderIcon Leading Sectors for Investment in India

Mauritius is the highest contributor of FDI in India due to the special tax treatment that investments that come through Mauritius receive. This tiny nation in the Indian Ocean is considered a tax haven because it levies corporate tax of less than 3 percent, making it the most preferred route for FDI inflows, especially from other countries.

According to India?s Ministry of Commerce and Industry, Singapore is the second largest source of FDI in India and the top sectors the country invests into India include telecommunications, services, electrical equipment, fuel (power and oil refinery) and transportation.

The third largest investor into India is the United States. From April 2008 thru March 2009, the United States invested approximately US$18 billion in India. Some of the top sectors attracting FDI include fuels (power and oil refinery), telecommunications, electrical equipment, food processing industries and services sector.

Across the past decade, the services sector (financial and non-financial) has received the most foreign investment than any other industry, accounting for 23 percent of total FDI. The services sector has played an integral part in the overall growth of the Indian economy and has seen double-digit growth rates since early 2000. Following the services sector, computer software and hardware (10 percent), telecommunications (8 percent), housing and real estate (7 percent) and construction activities (6 percent) account for the most invested sectors. It is important to note, however, that agriculture is the predominant sector in terms of employment and livelihood in India with more than half the country?s workforce engaged in it as a principal occupation and contributing significantly to export earnings. It is for this reason FDI is not permitted in agriculture other than in the tea sector (including tea plantations) where 100 percent FDI is allowed but requires FIPB approval. Given that agricultural is the backbone of the India economy, farmers are protected through these FDI policies.

Since the Congress Party?s victory in May, there is a clear mandate that infrastructure development is the top priority. Recognizing that a steady supply of power along with a solid transport infrastructure will help revive the Indian economy and boost productivity, the government has set up plans to increase the gross capital in infrastructure in the next several years that translates into over US$500 billion worth of investments. A June 2009 study from First Global indicates the government plans to fund these projects through public private partnership (PPP) investments, respectively at a 70:30 ratio.

To read the complete version of this article, please visit India-briefing.com where you can read the entire article for free.

This article was written for the India business news website India-briefing.com. The site is contributed to by the accounting and tax experts at Dezan Shira & Associates who maintain Chennai accountants as well as other Indian cities.

The firm also contributes to the Chinese business news website, China-Briefing.

Article Source:http://www.articlesbase.com/business-articles/leading-sectors-for-investment-in-india-1462067.html

PostHeaderIcon Capitalism under Attack in the United States

Capitalism has been the economic system used in the United States for generations. The United States economy and lifestyle, is based on these capitalistic principles. A company that pursues a risky and dangerous business model, and is not profitable will likely close, file for bankruptcy (Chapter 7 or Chapter 11) or forced to secure new investors to inject new capital, to stay afloat. ?Publicly-owned companies, trade their stock on the New York Stock Exchange (NYSE), and the Securities and Exchange Commission (SEC), overseas their operations. Publicly traded companies are required by law under Sarbanes Oxley Law of 2002, to submit financial reports to the SEC annually. These statements which fall under the Corporate Responsibility clause, section 302, must be signed by an independent auditor or firm, and by the CEO of the company. This is an attestation that there are no material untrue statements, or material omission, or can they be considered as misleading, in other words it is a confirmation by both parties, that the financial statements are correct.

A fully functional SEC?s role is to spot questionable information in financial statements, and if necessary, exercise its power to launch an investigation into the operations of the company, if red flags exist. The commission is in place to protect shareholders from companies such as Enron and World Com, which falsified their balance sheets, and fooled employees, the SEC, and shareholders, while they pretended to be viable entities. They are also responsible to oversee firms such as the one headed by Bernie Madoff, and if the commission had done its job, and acted properly with the tips it received from whistle-blowers, the damage and financial impact on shareholders,? employees and the economy as a whole, would have been much reduced.

The system is already in place, and so recent moves by the new administration to add several new rules has created a ?nanny state? where the government is watching over and dictating the rules to private companies. A government?s role is to select good leadership at the Securities Exchange Commission, and who would in turn select vigilante employees, who will perform the jobs they are being paid to do.

It is not the job of a government to select winners and losers. There role is to provide incentives, a stable economic environment through its policies, such as taxation, political stability, and a stable social environment, encourage a free market economy, and allow market forces and supervision by the SEC to dictate the winners and losers. Business owners who pursue an unsound business model such as payment of salaries, bonuses and benefits not tied to profitability will eventually cease to exist. Prudent business owners pursue a business model that is steady, innovative, good customer service being a key component, conservation of resources, and energy, and tying income, bonuses, benefits, and pensions to profitability, will achieve a successful business. Golden parachutes if this is offered to senior executives must be based on the profitability of the company at the time of their departure. This can be based on the last fiscal statements and cash flow projections, or last quarter earnings. In recent years many CEO?s who have ?run companies into the ground? still walk away with millions of dollars, even though they are responsible for the financial collapse of the company. If the company made a loss no bonus should be paid. If there is no profit, and the company has not tied it to profitability, where will this money come from? It would have to come from lines of credit, or TARP in the case of AIG. If businesses are making a loss banks are not likely to allow the company to use its credit line for that purpose.

In the case of stock options, companies should place a limit on the quantity, and time, when the option to sell can be exercised. Far too often we have witnessed company executives dump large volumes of stocks, because they know the company is in financial problems, and the stock price is about to take a ?major hit?. This occurred in the case of Enron, World Com and many of the other companies that collapsed in early 2000. In the case of Enron, the executives dumped millions in stock, while assuring employees that the company was sound. They even instituted a ?block out period? so employees could not sell their stock, after they had already disposed of their shares. If quantity and time is incorporated into disposition of shares, then executives would be forced to abide by the same rules they impose on lower level employees. In the case of Enron, when the company collapsed, 20000 employees lost their jobs, and lost almost all their 401K benefits. These are deceptive, and criminal practices and many of these executives such as Bernard Ebbers from World Com have been sentenced to 25 years, or have already served time such as Andrew Fastow for 6 years and his wife Lea Fastow for one year.? They have all been given the opportunity to learn the meaning of the word ?greed? It must have been an ?eye opener? What happened at Enron, Bernie Madoff?s firm, World Com, and others was a colossal failure on the part of the SEC, which is even more ridiculous given that they were alerted by a whistle blower.

The SEC officials who fail to perform their duties, and causes shareholders to lose their investments are guilty of dereliction of duty, and the SEC officials should be subject to civil fines, if they are found guilty by their peers, in a court of law. Unless this is done, they will never take their jobs seriously. In the case of Bernie Madoff, they were being warned since 2002 by Harry Markopolos, who tried to warn the agency that ?something does not add up? and despite several investigations that the SEC claimed it conducted it found nothing. Markopolos said he fought for nine years to convince the SEC but that did not work. It was the current financial crisis late last year that finally caused the company to collapse

The Sarbanes-Oxley Act 2002 as not been as effective as it can be, because the SEC employees will not do their jobs. It is reactive rather than proactive. Bernie Madoff conducted an interview from prison with two of his victim?s attorneys, and admitted that he was shocked that for the many times the SEC investigated, they never saw the signs.

The policies being pursued by this administration is pro union and anti-business. Business owners are being vilified, and are being viewed as the enemies, rather that a necessary vehicle to strengthen our economy and create jobs. The government is also pursuing a wealth redistribution strategy

On Nov 3rd 2008, one day before the elections, Obama told supporters that the US was just hours away from what would be fundamental changes in the country. These changes are occurring as we speak. The Car Check Bill which narrowly passed in Congress will be another blow to a capitalist system if the senate also passes this bill. It is anti- business and anti- worker, because it applies pressure to companies to unionize, and force employees to vote with an open ballot, and will cause massive tax increases.

Government has adopted new measures that discourage business owners. They are now dictating salaries, bonuses, for company employees, even for those who have not accepted funds from the Toxic Assets Recovery Program (TARP), and this measure has caused resentment and distrust by business owners, towards the government. For those who accepted TARP funds, they are doing everything in their powers to pay it back, but this will not help, because the government is now including all businesses.

Binding agreements and laws are being changed mid stream, which not only affect businesses but also individual investors. The General Motors and Chrysler pre-packaged bankruptcies threaten the very laws that we hold dear. The law of the land guarantees that in case of a bankruptcy, the bondholders are first in line to be paid. The ordinary shareholders are at the end of the line and either receive whatever is left, after everyone else have been paid, or gets nothing. In these two cases the government trampled the rights of the bondholder, and placed the rights of the shareholders who in these cases were union members (UAW), and the bondholders were forced to take what was left. The bondholders were threatened, with retribution if they stood in the way, and some caved under the pressure. The others appealed to the bankruptcy judge, and when that failed, appeal to the US Supreme court, but that also failed.

Businesses with subsidiaries in other countries are being charged double taxation by both the host country, and now the Obama administration is forcing these companies to take back their earnings back into the country to be taxed. Russia came out recently defending our business owners against this policy of double taxation, citing that it will hurt businesses, and prevent them from being competitive. Just this week ?an out of court settlement was reached with USB, a Swiss Bank who cited client/bank privileges, against pressure from the US government to disclose 52000 thousand names of companies and individuals who have secret bank accounts to avoid paying taxes, on money they earned overseas, or from subsidiaries.

These are just some of the policies that challenge the very core of the capitalist system. Regulations are being put in place to stifle the business owner?s existence. The relationship between business owners and the government is at an all time low. If healthcare reform is passed that will be ?the straw that breaks the camel?s back? Businesses are terrified for their very existence, and the recent attack on the insurance companies is just one of the most recent evidence of the friction that exists between businesses, on one hand, and government on the other.

Any Government that believes in a free market economy, as a strategy, relies on its private sector to drive investments, growth and job creation. This is not happening, Over the past six months of this new administration, business leaders are being ostracized, private student loan companies such as Sallie Mae, are being driven out of the market, because the government has decided to managed education funding through the Department of Education. Where will this all end? There can be only one answer, a socialist or Marxist agenda. The only question remain is which one will we get, Marxism being the worst of the two. Any government which is so anti business is following a radical agenda. The health care reform is intended to drive out private insurance companies out of the business, because they will not be able to compete with the government. This is not only an intent it will happen, because that is the plan. Obama, Nancy Pelosi, Harry Reid, and the radical left in the party, are taking over the country with their radical agenda. Business people who supported candidate Obama are now having ?Buyers Remorse? over President Obama. They contributed millions to get him elected and now they face extinction. ?The road to hell is paved with good intentions? which is the lesson that millions of business owners are learning in only six short months. Only time will tell if Americans have the will to fight back before it is too late.

Patricia Bardowell has been a professional writer over five years. She writes for Triond.com, Western Examiner, Demand Studios, Newsvine, and commentator with Huffington Post.

She has a wide ranging experience in the financial sector, namely banking, life insurance and real estate. Patricia is also a medical assistant, and worked in the health field for several years.

She earned a Bachelor?s Degree in Criminal Justice (2008) and Masters of Business Administration (MBA) (2009), both from Keiser University.

Article Source:http://www.articlesbase.com/business-articles/capitalism-under-attack-in-the-united-states-1459844.html

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